Nurish by Nature Made
Good begins within.
Service:
National Campaign
Category:
Vitamins, Minerals, Supplements (VMS)
Challenge
Nature Made introduced Nurish, a direct-to-consumer vitamin delivery service. How could we capitalize on Nature Made’s reputation as the top pharmacist-recommended vitamin brand to attract and engage younger, digitally savvy consumers?
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Solution
Hearts & Minds crafted a glowing, playful, and ethereal visual language that remained distinctly human. This approach provided a vibrant platform for sharing the brand story, features, and benefits, conveying that goodness starts from within.
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“Hearts & Minds crafted a brand world that leveraged Nature Made’s brand credibility to get people excited about our DTC product.”
Courtney Davis, Sr. Manager - Consumer Engagement
Pharmavite
Much ❤
Production Studio: Lobo / Vetor Zero
Director: Luiz Evandro
Producer Gustavo Banevicius
Associate Producer: Raphael Stanzani
Music: Loud Produções Ltda
VO: Maya Aoki Tuttle