JKBX
Turn your playlist into your portfolio.
Challenge
Until now, Music royalties were only for the elite. JKBX makes them accessible to everyone. We needed to let retail investors know they could invest in an entirely new asset class. How could we convince skeptics that investing in music was safe, accessible, and simple?
Solution
Hearts & Minds created elegantly simple animations to make a rational and emotional case for investing in what you love - music. The integrated brand launch drove thousands of subscribers to the platform from OTT TV, Programmatic Display, Paid Social, and SEM, launching an entire asset class and driving JKBX to the top of the category.
"Hearts & Minds was critical to launching a platform that defined the entire category of music investing."
Much ❤
Production Studio: @dutch.uncle.studio
Executive Producer: Helen Cowley
Director & Designer: @noma_bar
Lead Animator: Ale Accini
2D Animator: Bruno Persico
Sound: Hernan Ambrogi / AHRE Studio
VO: Ashante Timoll