Boys & Girls Clubs
Great futures start here.
Challenge
At the Boys & Girls Clubs, mentors seize every chance to teach lifelong lessons. It's about connection, steps to greatness, and building the future. But how could we unite the organization around a core belief and show parents, donors, and volunteers what we're all about?
Solution
Hearts & Minds crafted an emotional film as a rallying cry for the 50,000 volunteers and staff dedicated to shaping our youth's future. We then teamed up with Jennifer Lopez, who learned to dance at the BGCA in the Bronx, to share the message through a national TV campaign.
"Hearts & Minds created an amazing film that energized our entire organization."
Much ❤
Production Company: Tool of North America
Director: Floyd Russ
Managing Partner: Oliver Fuslier
Executive Producers, Live Action: Preston Garrett, Robert Helphand
Producer: Andy Coverdale
Post-Production Supervisor: Tracy Bunting
Post Production: Cut & Run
Senior Post Production Producer: Eytan Gutman
Senior Post Production Producer: Marcia Wigley
Editor: Stacy Peterson
VO: What it Takes, Jennifer Lopez
VO: Promise, Corey Danzler