Koan
Find what you’re looking for.
Service:
Brand Strategy & Creative
Category:
Cannabis
Challenge
Koan (“Co-ahn”) packs THC, CBD, and Terpenes into pocket-sized bottles for precise, elevated experiences. We needed to show how people can control their cannabis experience without sounding too “sciencey.”
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Solution
Hearts & Minds created a brand tagline and campaign concept that spoke to the heart of the product insight. With Koan’s wide variety of blends, customers could find Wonder, Delight, Calm, Creativity, Love, Sleep, and Play. We realized with all of the precision crafted cannabis experiences you can Find What You’re Looking For. A concept that worked as well in brand advertising as it did online and in retail.
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"Hearts & Minds’ brand strategy got customers excited about our lineup and positioned us to win retail shelf space.”
Geoff Selzer, CEO
Resonate Blends